Although InsureDirect.com represents 30 major auto insurance carriers nationwide, a few auto insurance carriers in the agency’s inventory hold a special place in heart of the company’s President & CEO, Mike Dortch.
Farmers Insurance Group, the 3rd largest Auto Insurance Company in the United States, is one of these companies.
Fourteen years prior in 1996, InsureDirect.com started writing preferred auto insurance for a smaller auto insurance company named Maryland Casualty Insurance Company.
“The Maryland,” as it was affectionately referred to by the licensed insurance professionals who represented the carrier, was owned by one of the largest insurance companies in the world — Zurich Insurance Group.
In 1998, Zurich purchased Farmers Insurance Company and made it the cornerstone of its Personal Insurance Division. Management at that time selected specific qualified Maryland Casualty Insurance Company Agents to represent Farmers Insurance on the East Coast. InsureDirect.com was one of those few appointed insurance agencies.
At that time, Farmers Insurance sold auto insurance through a captive group of agents in the Mid West and West Coast. Until its acquisition by Zurich Insurance, Farmers Insurance had no agent representation on the east coast. Farmers Insurance did attempt to market auto insurance direct to the public a few years before. But even with television, radio and telephone directory advertising, the Famers Direct Insurance Program marketing effort was eventually shut down and its call center sold to another company. Over the last few years, Farmers Insurance Company has restructured their personal lines products for their independent agents. Farmers aquired a few other auto and homeowners insurance carriers; Bristol West Insurance Company and Foremost Insurance Company. Both carriers are represented by independent agents. InsureDirect.com represented these carriers prior to the Farmers aquisition.
Over this last year, management at Farmer’s merged the two carriers and created a new auto & home product under the Foremost Insurance Banner. Independent Agents which represent Farmers on the east coast, will now market the new Foremost Auto & Home Products. The prices are just awesome. Farmers Insurance Company will resume being a captive carrier on the eastcoast.
InsureDirect.com still represents Farmers F.A.C.T Products along with 29 other auto insurance carriers.