Farmers President and COO Named as member of the Zurich Financial Services Group Executive Committee

Tuesday’s Post 12.20.11 –  On January 1, 2012, Jeff Dailey will become the newest member of the Group Executive Committee of Zürich Financial Services and CEO of Farmers Group, Inc. He will report to Zürich’s CEO,  Martin Senn. Although a promotion of this magnitude would mean a move to Zürich’s Headquarters in Europe, Dailey will continue working from his office in Los Angeles, CA where the Farmer home office s is located. Dailey joined Farmers 5 years ago when he became President of Personal Lines for Farmers Insurance Group. At that time, Farmers obtained the highly successful Bristol West Holdings, where Jeff became CEO. In January of this year, he was promoted to President and COO.

Jeff Dailey’s career began in claims with Mutual Service Insurance in the early 1980’s. During the early years of his career, he successfully advanced through the ranks at Progressive Insurance Company.  In 1996, he formed Reliant Insurance Company, a non-standard auto insurance underwriter growing it to 300 Million in annual premium before it merged with Bristol West Insurance Company located in Florida. The merger saw Dailey promoted to COO of Bristol West Holdings, Inc. from 2001 until 2003. In 2004, he became the president consistent with the firm’s successful IPO on the New York Stock Exchange. He became the company’s CEO two years later. Dailey got his education at the University of Wisconsin-Madison and the University of Wisconsin-Milwaukee, where he received a bachelor’s degree in economics and a master’s degree in business administration.

Personal Note:  I had the pleasure of first working with Mr. Dailey in 1996 when became one of Reliant Insurance Companies earliest appointed agencies.  Over the next few years, InsureDirect grew to be one of Reliant’s largest appointed agent’s writing over $5,000,000.00 in annual premium. Of course we maintain our relationship with Mr. Dailey and Zürich as independent agents for Farmers and Foremost Insurance Companies.


Michael E. Dortch
President &  Managing Agent
Corporate Home Office
618 South Broad Street
Lansdale, Pennsylvania  19446
(800) 807-0762  ext. 602