If you would say there are more car insurance advertisements than ever before – you would be right. But why? What has changed over the last 10 years which would encourage auto insurance companies to spend so much more money for TV, Radio, Newspaper and Internet advertising? If you think about it for a moment; you can easily answer the question yourself. If you can’t; let me ask you another question. “Are you happy with the price you are paying on your auto insurance bill? You are most likely on of the 8 out of 10 Car Insurance Customers surveyed which say “they are happy with their current monthly payments”. In fact, they have been happy for a very long time.
This is what is commonly called in the auto insurance industry as a “Soft Car Insurance Market”. In a Soft Market, the majority of your target base is satisfied with their current insurance price and are not interested in voluntarally shopping for a better car insurance rate at their annual or semi-annual policy renewal. I have been marketing Auto & Homeowners Insurance policies since 1992. I’m confident stating this the longest soft Auto Insurance Market I have experienced in my entire career. The current market conditions have been static since shortly after 9-11-2001. Although these market conditions have existed since 9-11, they are not because of 9/11. The big box auto insurance players out there such as Progressive Insurance and GEICO spend 10’s of millions of dollar’s a week trying to encourage those happy customers to compare their rates.
Where Progressive, GEICO, 21st Century, Liberty Mutual Auto Insurance all advertise on the previously mentioned mediums – the all share the same common problem and can only offer you one price. If you wanted to call them all and received a quote, it would take you at least 2 hours. One call to InsureDirect.com will instantly offer you quotes from the nation’s top 30 Auto & Homeowners Companies. 9 times out of 10 callers will be provided with a lower rate. Give a call to (800) 807-0762 to see how much you can save.
Michael E. Dortch
President & Managing Agent
Corporate Home Office
618 South Broad Street
Lansdale, Pennsylvania 19446
(800) 807-0762 ext. 602