State Farm Advertises Campaign Within FB Game ‘Car Town’

Car Town, a popular social game in Facebook, made as medium of the 6-month promotional campaign of Insurer State Farm. State Farm and Car Town joint forces and created promotions that bring the auto insurance company’s brand messages into the game itself while players can also earn rewards of virtual currency.  Cie Games, creator of Car Town, enhances their players to make dream garages, gather and modify virtual cars and help their friends to do the same. Players can get valuable discounts in game like “good neighbor,” “multi-car,” and “safe-driver” discounts if they can pass the three “State Farm Challenges”.  

Car Town is the only game in Facebook built in with licensed automotive brands. The game is also considered as one of the largest online games within Facebook that has about 7.2 million active users. State Farm Auto & Homeowners Insurance Company will have a natural way of communicating the millions of highly engaged consumers. We are able to relay our messages like safe driving and multi-car discounts without making it a hard sell,” a message from State Farm advertising director Ed Gold.  “While associating with fun and friends, consumers will still be able to come across with our brand in places they visit every day,” he seconded. 

The first stage of State Farm challenge entitled “Safe Driver Challenge” is now up. A player would need to complete ten full-passenger road trips within the game. After completing the quest, they will be rewarded with 2 blue points (in-game money that players have to buy with real cash). Players can also share the chance to earn blue points to their friends. All they need to do is publish on their Facebook wall the post that says “I completed the State Farm Challenge” and the first person that will click on the post will automatically receive one blue point. State Farm and Car Town will also give away virtual items through banners and billboards inside the game. Players can also have a chance to get freebies like posters, car wraps and t-shirts if they are updated with events in the “State Farm Nation” fan page in Facebook.

If you don’t feel like playing games online and you want to save some serious money on your monthly auto insurance bill, call at (800) 807-0762. represents the nations top 30 auto insurance carriers.  One 10 minute call could save you as little as $550.00 per year.  With Downpayments as low as $47.20, you will be on your way to saving more money than you ever thought possible. For nearly 20years, we have saved 10’s of thousands of drivers and their families more money than the typical corner insurance agency.

– Mike 

Michael E. Dortch
President &  Managing Agent
Corporate Home Office
618 South Broad Street
Lansdale, Pennsylvania  19446
(800) 807-0762  ext. 602